- 1 How do you write a discussion guide?
- 2 What is the purpose of a discussion guide?
- 3 What is a discussion guide in qualitative research?
- 4 What is a discussion guide in marketing research?
- 5 How do you pose a discussion question?
- 6 What discussion should include?
- 7 What qualitative methods?
- 8 Why do you need a discussion guide when you are interviewing a user?
- 9 How do I create a focus group discussion guide?
- 10 How do you discuss research findings?
- 11 How do semi structured interviews work?
- 12 What is a checklist in research?
- 13 What is qualitative research examples?
- 14 What is interview guide?
- 15 What is laddering in research?
How do you write a discussion guide?
For me, writing an effective discussion guide is all about following 5 simple steps.
- #1: Define goals, research questions and hypotheses with stakeholders.
- #2: Structure your guide into key sections, each serving a unique purpose.
- #3: Trial and error.
- #4: Ask for feedback, but carefully consider from whom and on what.
What is the purpose of a discussion guide?
A discussion guide is a set of questions/tasks/topics that you, the researcher, wish to walk a research participant through in order to reach your learning objectives. They will facilitate the conversation between you and the participant, and dictate its ebbs and flows.
What is a discussion guide in qualitative research?
A discussion guide is used to outline the areas of questioning used in a qualitative interview or group discussion. Discussion guides are useful for both the researcher and the client as both parties are able to clarify the amount of emphasis on each topic area and the flow of the interview.
What is a discussion guide in marketing research?
This is a list of instructions and questions that researchers use to shape the direction of qualitative research interviews; be they one-to-one depth interviews, focus groups or other types of qualitative market research.
How do you pose a discussion question?
Below you’ll find four tips to help you write questions that accomplish these goals:
- Ask Open-Ended Questions. Strong open-ended questions guide our thoughts without expecting specific answers.
- Think about Community.
- More Questions = More Participation.
- Offer Incentive (Grade the Discussion)
What discussion should include?
A good discussion section includes analysis of any unexpected findings. This paragraph should begin with a description of the unexpected finding, followed by a brief interpretation as to why you believe it appeared and, if necessary, its possible significance in relation to the overall study.
What qualitative methods?
Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. Qualitative research is the opposite of quantitative research, which involves collecting and analyzing numerical data for statistical analysis.
Why do you need a discussion guide when you are interviewing a user?
Remember your discussion guide is just that: a guide. It’s a reference tool to help facilitate conversation. If a participant says something interesting that is not covered by your guide, listen to them and explore what they are saying.
How do I create a focus group discussion guide?
There should be three types of questions in a focus group discussion:
- Probe questions: these introduce participants to the discussion topic and make them feel more comfortable sharing their opinion with the group.
- Follow-up questions: delve further into the discussion topic and the participants’ opinions.
How do you discuss research findings?
Discussing your findings
- DO: Provide context and explain why people should care. DON’T: Simply rehash your results.
- DO: Emphasize the positive. DON’T: Exaggerate.
- DO: Look toward the future. DON’T: End with it.
How do semi structured interviews work?
A semi-structured interview is a meeting in which the interviewer does not strictly follow a formalized list of questions. Instead, they will ask more open-ended questions, allowing for a discussion with the interviewee rather than a straightforward question and answer format.
What is a checklist in research?
Checklists are used to encourage or verify that a number of specific lines of inquiry, steps, or actions are being taken, or have been taken, by a researcher. These surface in a variety of forms throughout data collection and analysis and thereafter as part of either writing or review.
What is qualitative research examples?
A good example of a qualitative research method would be unstructured interviews which generate qualitative data through the use of open questions. This allows the respondent to talk in some depth, choosing their own words. Photographs, videos, sound recordings and so on, can be considered qualitative data.
What is interview guide?
An interview guide is simply a list of the high level topics that you plan on covering in the interview with the high level questions that you want to answer under each topic. We usually limit the guide to one page so that it’s easy to refer to and to make sure that we’re not getting too low level.
What is laddering in research?
Laddering is an interview technique used in semi- structured interviews. • Laddering is a method that helps you elicit the higher or lower level abstractions of the concepts that people use to organize their world. • The method is performed by using probes.